TWORK...TWITTER TWEETS AT WORK

HOW I TWEET:

1. Answer the question "What is INTERESTING?" rather than "What are you doing?"
2. Use your Follow Friends to filter the most relevant Tweets for your interests.
3. Retweet so that anyone Following me can use me as a filter for interesting news.

Once your Twitter account has "hundreds" of Followers, it's interesting that more and more Followers start Following you non-stop after a certain point, eh?

HOW I FIND NEWS:

My Friends' Tweets have acted like a springboard to a wealth of informative sites.
Hashtags can be used like bookmarks when I Retweet these informative sites, and I can go back through and connect these to my own work;
if I'm lucky, by the time I go back to the hashtag, others have added similar Tweets under the same hashtag.

HOW TO GET RELEVANT FOLLOWERS

If you are promoting your business, you don't really want "anyone" to Follow your business' Twitter activity. You want relevant Followers that are actually interested in becoming a customer someday, right?

For marketing purposes, Tweets need to be sent in volleys of three to eight at a time, as close to each other as possible (you might consider using 3-8 multiple Tabs in your browser to achieve this).
One pattern that still seems to attract new Followers to you:

Tweet 1: interesting business news
Tweet 2: relevant information that is Trending at the moment
Tweet 3: your advertisement, promotion, or marketing
Tweet 4: interesting news
Tweet 5: relevant information that is Trending with a Hashtag at the moment
Tweet 6: your coupon (ala Dell)
Tweet 7: personal insight
Tweet 8: interesting business news

RESULTS: This model is used by people that perform SEO and SEM, and using it will give you at least the same number of interested Followers as the number of your Tweets...

IMPORTANT: Most of your Tweets ought to include links for full articles or for marketing links.
Marketing links need to go to "painless" actions...
think email subscriptions, automatic enrollments, satisfaction guarantees, and discounted payment pages with items already "in the cart."

LIVE AND SHARE IDEAS THAT WORK

MULTIPLE FLAVOURS OF CERTIFICATION

The lifelong CIU certification recently developed at IRM is specifically geared towards a software application that manages associations and non-profit organizations.







There are more generalized certifications for training professionals that can work hand-in-hand with virtually any software system. A few examples are as follows:





INSTRUCTIONAL SKILLS WORKSHOP (ISW) PROGRAM

The Instructional Skills Workshop (ISW) Program is a comprehensive three-tiered instructor development program that serves as the foundation for several professional development activities.

The second tier is the University Teaching Certificate (UTC) Program.









CERTIFIED TRAINING AND DEVELOPMENT PROFESSIONAL

Obtaining a CSTD designation demonstrates you have a thorough understanding of the common body of knowledge of our profession. Both the Certified Training and Development Professional (CTDP) and the Certified Training Practitioner (CTP) designations are based on the competency categories outlined in the Training Competency Architecture, commonly called the 'TCA", a common body of knowledge for the training and development profession.







TECHNICAL TRAINER CERTIFICATION

Individual trainers may pursue certification of their skills as a trainer. Applicants who are full members in good standing and have successfully completed the Advanced Train the Trainer seminar may apply to be certified as a Professional Technical Trainer (PTT) for a period of three years. Members may apply for recertification. The PTT certification is valid only for full members in good standing.







TAP LEARNING SYSTEM

The Training Foundation is dedicated to enhancing the status of L&D practitioners to that of genuine Professionals. True professions demand a credible Qualifications Framework and continuous professional development. As a career trainer, you may feel that traditional certificates in training practice, often achieved many years ago, may not reflect the full range of practical skills you need in today's fast-moving L&D world.