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Article: Why the ROI of community doesn’t actually matter

Sarah Judd Welch Follow Sarah Judd Welch is the founder & head of community design + BD at Loyal where she designs communities for startups, brands, and Fortune 100s. I’ve never felt entirely comfortable defending my work in community. Yes, I’ll tell you about Return on Investments (ROI) all you ...

http://thenextweb.com/socialmedia/2014/03/23/roi-community-doesnt-actually-matter/

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