The short history of the computer industry is dominated by two well-known stories: How mainframe makers failed to take the personal computer seriously until it was too late, and how Apple refused to license its innovative new operating system and ended up ceding the market to Microsoft.
Unless Apple learns from its mistakes it's going to end up with a Macintosh-like minority market share again -- in mobile.
http://feeds.wired.com/~r/wired/index/~3/ZqZ-CoTW-44/
http://feeds.wired.com/~r/wired/index/~3/ZqZ-CoTW-44/
