WORK LIKE BATMAN

Do you have a pile of work to do from your home office, a "white collar" desk job, or need to complete long hours of data entry (it is tax season now)?

WATCH YOUR POSTURE, ROBIN!
Most of the time...stand up while you work! This burns more calories, gives you more energy in general, and makes you sound better on phone calls!

The line about posture is out of the Dark Knight Returns book from Frank Miller.

TO THE BAT COMPUTER!
Get a sweet (sweeet) keyboard and mouse combination...it is the most used part of your computer, right?
There are multitudes of ergonomic designs from companies like Microsoft.

I prefer the wireless, rechargable, orange-glow-in-the-dark Divino variety from Logitech,
especially when it looks sleek, uses secure Bluetooth technology, and can be branded with a minimalist Bat logo.

Recently, Logitech launched a contest for some nifty prizes ala Dark Knight.
Swag!

CAPE AND COWL
Keep a neutrally-coloured blazer or jacket at your desk; dark beige, dark, blue, or grey seem to work well for most people. Layers of professional clothing are a nice (successful) way to handle temperature changes throughout the day within an air conditioned office, right?

Keep your clothes in shape by avoiding those 1960's "Bat Poles"...

WHY AIR MILES ARE NEEDED FOR WEB 2.0

Before Web 2.0 evolved, the concept of "Customer loyalty" was pervasive in the software industry (E.g. "we've only ever used Microsoft Outlook for CRM").



In many people's view, this was the result of a combination of factors including the following:

• steep prices for software, making it prohibitive to buy from another vendor
• unique "killer" features of one title over another
• investment of intensive staff training, and costs of subsequent re-training

With the establishment of Web 2.0 software applications, smaller agile
companies were able to come up with competitive products that were
able to quickly pull "loyal" customers away from the giants. Some of the advantages are as follows:

• low fees for software
• streamlined features to get the job done
• easy-to-learn minimal staff training

Moreover, note that competing companies can copy all of the
functionality, terminology, and marketing from other companies
extremely easily...(e.g. compare the glaring similarities between American Basecamp and the European iTeamwork, for
instance).

In the current environment then, with high exportability of data
records, think about how easy it would be for you to buy one software
title...
use it for a while and then say "nah, there's something better over here..."
....and quickly change vendors
(e.g. people that used Evite from Yahoo now use
Facebook for event management;

Australian Diigo quietly took over Furl for online management of bookmarks;
Delicious is contending with Yahoo and Google Toolbar for bookmarks)!

Did Web 2.0 move us into a world of low customer loyalty, copycat
features everywhere, and high migration?

For instance, there are sooo many vendors for free (and almost free) Web 2.0 software for
task management lists, todo lists, and sticky note applications,
that it boggles the mind which one to choose.
Most sane people likely just "go with the marketing flow."

How do Web 2.0 vendors retain customers? To ponder...

• "Air miles" point / discount programs to make customers reluctant about switching vendors?
• How comfortable are you with the vendor's business philosophy - are you in-tune?
• With more organizations from your industry using the same application, there may be more apt support for your specific needs, right?
• Do you keep buying more and more disparate mini applications, or just get one giant application that is much more robust?

TWORK...TWITTER TWEETS AT WORK

HOW I TWEET:

1. Answer the question "What is INTERESTING?" rather than "What are you doing?"
2. Use your Follow Friends to filter the most relevant Tweets for your interests.
3. Retweet so that anyone Following me can use me as a filter for interesting news.

Once your Twitter account has "hundreds" of Followers, it's interesting that more and more Followers start Following you non-stop after a certain point, eh?

HOW I FIND NEWS:

My Friends' Tweets have acted like a springboard to a wealth of informative sites.
Hashtags can be used like bookmarks when I Retweet these informative sites, and I can go back through and connect these to my own work;
if I'm lucky, by the time I go back to the hashtag, others have added similar Tweets under the same hashtag.

HOW TO GET RELEVANT FOLLOWERS

If you are promoting your business, you don't really want "anyone" to Follow your business' Twitter activity. You want relevant Followers that are actually interested in becoming a customer someday, right?

For marketing purposes, Tweets need to be sent in volleys of three to eight at a time, as close to each other as possible (you might consider using 3-8 multiple Tabs in your browser to achieve this).
One pattern that still seems to attract new Followers to you:

Tweet 1: interesting business news
Tweet 2: relevant information that is Trending at the moment
Tweet 3: your advertisement, promotion, or marketing
Tweet 4: interesting news
Tweet 5: relevant information that is Trending with a Hashtag at the moment
Tweet 6: your coupon (ala Dell)
Tweet 7: personal insight
Tweet 8: interesting business news

RESULTS: This model is used by people that perform SEO and SEM, and using it will give you at least the same number of interested Followers as the number of your Tweets...

IMPORTANT: Most of your Tweets ought to include links for full articles or for marketing links.
Marketing links need to go to "painless" actions...
think email subscriptions, automatic enrollments, satisfaction guarantees, and discounted payment pages with items already "in the cart."

LIVE AND SHARE IDEAS THAT WORK

BOOKMARKS - WORK ANYWHERE NOW!

1) ASSUMPTION
Major software applications that you need to get your work done are already, or soon will be, in the online cloud; all you will need is the right URL, username, and password to "get to work."



2) THE WAY WE WORK NOW
People are getting their work done in offices, at homes, and en route because laptop computers, fully-featured mobile phones with browsers, and public computer kiosks are ubiquitous.

3) A TINY TOOL BECOMES A HUGE LEVER
We can "work anywhere" with the right URL, username, and password.
Thus our URLs, usually kept as favourites or bookmarks in our favourite (favorite) internet browser, become the first stepping stone to reach our "work anywhere" office.




FREE SOLUTIONS...

DEL.ICIO.US
Challenging to add new bookmarks with mobile phone browsers because the functionality of "Submit" buttons need to be simplified.

Well developed bookmarks that can be made public for social networking (i.e. how many other people using Delicious have bookmarked the same URL that I added).
Mobile phone browsers can log-in and use existing bookmarks.
Owned by Yahoo.

YAHOO BOOKMARKS
As of this writing, still very Beta with low search ability.

Good import ability.

DIIGO
Challenging to add new bookmarks with mobile phone browsers because the functionality of "Submit" buttons need to be simplified.
Challenging exportability because Tag details are lost.
Delayed updates to large quantities of bookmarks due to reindexing.

Well developed bookmarks that can be made public for social networking (i.e. what are other people using Diigo saying about the same URL that I added).
Mobile phone browsers can log-in and use existing bookmarks.
Previous views of websites are stored in cache, which is useful for defunct pages.
Based in Australia, and new owners of Furl.



GOOGLE BOOKMARKS (my choice)
Rushed development, but it works
(e.g. the Google Cart logo appears in older versions of Internet Explorer,
the Add and other functions appear at the bottom, after scrolling through your entire list of Labels).
Bookmarks are private, without social quantifiers nor caching.

Good search ability (of course).
Can add new links with mobile phone browsers because of simplified "Submit" button.
Good exportability.

TAKE HOME MESSAGE
Move your bookmarks and favorites out of your current browsers (i.e. home computer, work computer, and mobile phone) and import them into an all-in-one online bookmarking tool.
This will merge your collection of URLs, centralize access to them, and help you to truly "work from anywhere."

GO! JUMP ON THE TIMEBRIDGE FOR OUR MEETING!

The Timebridge tool (from a subsidiary of Yahoo) eliminates the "coordination" requisite for meeting with two or more people.
http://forum.37signals.com/basecamp/forums/3/topics/9853

By the way, one of Alan Moore's characters, Jonni Future, also uses a ficticious "Timebridge" device...

...and my friend Shazia was also impressed with my Web 2.0 geekiness
during her recent visit. Wow! Shazia! Impressed! Wow!

Online and phone meetings just got easier; try it for yourself!

http://www.timebridge.com/home.php

As expected, the emails sent are coded so that click-throughs automatically identify the Attendee for the meeting.

This is similar to the coding in Messages from Basecamp Project Management, wherein reply emails get attached to Basecamp Message threads.

Web-based software vendors could utilize similar technology as an alternative to the BCC idea when users need to coordinate meetings.

Frank has invited you to a
meeting:Click this link
to reply:http://app.timebridge.com/meeting/reply/sReQBKyUhzujUjfFMessage from
Frank:========================Please click the "Reply" link to enter your
availability for this meeting.

Timebridge is definitely one of those "killer applications" because it is so quick, simple, and effective!

It can even "reach into" meeting attendees' calendars to find open time slots. Nifty, eh?

NOTE: In practice, people are currently a bit reluctant to believe that it is actually quick, simple, and effective. To wit, the application never requires new users to "create an account," which in my view is one of the best features!

Service is free, and users can opt to pay for their online meeting service (ala GoToMeeting from Citrix or NetMeeting from Microsoft). Let's keep an eye on how well they are doing when it comes to attracting cash, ya? Yahoo?

EVEN EGYPTIAN GODS HAVE KNOW-HOW FOR WEB 2.0?

Alan Moore wrote Watchmen, V for Vendetta, and thought-provoking short stories for DC comics. Have a look at him in the middle of a other cartoon characters in the Simpsons, below:



Quote from a fellow named MYSTICO in Moore's Terra Obscura:
"They were drowning in data, but almost bereft of knowledge....and of wisdom they knew nothing."
This definitely describes the plethora of web-based opportunities available in "the cloud" of information available nowadays.

The data that was previously stored in hard drives is now "in the cloud," which poses a different set of security challenges; improving security of web-based software is the cost - the benefit of having data available anywhere / anytime.

Alluding to the above quote, the data stream ("knowledge") flowing to your browser is only as safe as the standard features ("wisdom") implemented by the vendor.



What are some of the features that might be important? Think about the following:

SECURE: It's brilliant that many of the free vendors are including HTTPS options for their software applications - Gmail is one popular example. Though it may slow-down the performance of retrieving the data, security is crucial for some people's information, which might include CRM data, financial details, and communication logs.
Let's follow Gmail's example and at least have the option available, eh?

SHARE: The application ought to be open and usable by other applications, through a current API / online standard format. It's messy out there with all of the different options running around, so making data available to standard online tools is essential.
For instance,
integration with iCal/Outlook calendars,
strong searchability,
and comma-delimited import/exportability is nice, isn't it?

STABILITY: Free is great, but what happens if the vendor gets subsumed by another vendor, or simply closes business forever? If you examine the Legal Agreement that most people click-past, most free vendors simply state that "if we close our doors, your data is toast, and we aren't responsible"...!
Pay for an web-based system that is redundantly backed-up every day for 30-60 days, with the back-up significantly away from its operating servers, and an iron-clad 99.9999% (six nines) guarantee of "up time."